MOOY Cable Butlers

Service : Industrial Design

Release Date : 2015-05



CRE8 helped with the establishment of this new brand - MOOY - all the way from market analysis, defining target groups, naming, logo design, web design, packaging to product development.

The team then selected a specific market segment - the young and dynamic Millennium generation. To present product offerings that tie in with this hyper-connected, on-the-go lifestyle, CRE8’s designers brainstormed ideas which help solve problems encountered in urban people’s everyday life, and deliver a fun, smart brand spirit.

The very first two product series of MOOY focus on cable management:



For people who take their headsets everywhere to stream music but struggle with a tangled situation when storing the device, the ultraportable SNAPPY protects the ear-buds from damage while offering space to neatly manage cables. The headsets are sheltered by a rubberized metal spring plate that can responsively roll up cables and transform the device into a handy bundled solution.




WIREWING cable clamp is a simple yet innovative solution to manage almost any type of cable. Through an intuitive, one-step operation, it will grab around your wires making it a compact package. Users can easily unroll by opening the metal spring plate. Like SNAPPY, WIREWING is also available in various colors, indicating different personalities.

Learn more about MOOY’s branding here

Learn more about MOOY’s package here