Positivo Union PCTV

Service : Industrial Design

Release Date : 2013-12



Embody Beauty and Brain All in One Desktop

The tell-tale signs of a great design lie in those distinctive details that make a device intuitive, attractive, and a joy to use. Brazilian Technology Company Positivo, the largest computer manufacturer in South America, wanted its next all-in-one desktop computer to convey limitless possibilities embodied by its simplicity of design and alluring appeal.

CRE8 DESIGN’s team was more than up to the task, translating its in-depth knowledge of target consumers’ computer purchasing habits into the streamlined yet elegant design and functionality of this multi-tasking entertainment device.

Strategic use of color bolsters an accessible form factor and is key to the design. A glossy black front panel balances a slate grey back surface, consciously slimming the device. CRE8’s team also devised a novel way to scoop the lower part of the computer and mount speakers inside. The resulting curved structure creates portals for enhanced music flow.

Positivo’s new Union PCTV combines beauty with brains, while emphasizing a range of user needs. Its multi-directional stand can provide three different viewing angles with minimum fuss. An intuitive, embedded touch-screen interface, full TV functionality, and HD webcam provide a platform for every mood and function.

Positivo’s newest all-in-one has sold in record numbers in a very crowded marketplace, demonstrating the reach and power of strategic, user-centered design.