Delta Software Naming Guidelines

Service : Strategic Branding

Weaving Logic into the Art of Naming

After unifying the design language for Delta’s different product lines and user manuals, CRE8 coworked with Delta’s research center to come up with a systematic naming structure and process for its new software solutions.

CRE8 conducted a naming workshop followed by multiple brainstorming sessions with Delta’s team to set up a step-by-step naming guidebook.

A clever, hierarchical naming system was developed to efficiently generate names that represent the solutions’ functions and the categories they belong to, so all of Delta’s staff can immediately recognize the features of the software.