Redefining Design - Kris Verstockt Invited as a Keynote Speaker at CIDA Forum


CRE8 DESIGN’s Founder and Executive Director, Kris Verstockt, was invited to give a keynote speech that centered on “Redefining Design” at the CIDA (Chinese Industrial Designers Association) Design Forum on July 13th to celebrate the World Industrial Design Day 2015.

This was also a pilot event for next year’s World Design Capital Taipei. In the speech, Kris talked about how to implement strategic design thinking in the product development process through a series of iterations. Design is never just about cosmetic enhancement. It can be dissected in different perspectives, from product identity, functionality, usability, to a holistic user experience.