CRE8 worked hard to close this gap, and hired western designers and engineers to work in Taiwan, so they could communicate directly with the local engineers, toolmakers and manufacturers. This approach was very successful, winning several awards iF awards, Taiwan Innovalue, Good product design, etc. Still, something always seemed to be missing. Product development consultancy allows control over toolmakers, electronics developers and manufacturers, and the quality of the final product is higher. To successfully convert a new product development idea into a sales success a great number of factors all have to come together. If one slips, all the effort put in might be wasted. That's why an integrated approach was needed, and why CRE8 and its Design For Asian Manufacturing credo were founded. Human Factors Research The Human side of Design CRE8ˇ¦s human factors research psychologists and usability engineers specialize in representing the needs, wants and desires of your customers. Our goal is to help you make your product a winner! What we do CRE8ˇ¦s human factors research team will work with you to ensure that your customers have a clear and present voice in determining what value you must offer them with your product design. How we do it To understand your users and the contexts in which they will use your product, CRE8ˇ¦s usability team can conduct strategic field research including focus group research and other interview techniques. Based on these interviews and a usability analysis of your current product and/or the prototype products under development, CRE8 will provide you with clear and actionable recommendations for translating your productˇ¦s design into a user experience that will appeal to your customers. A human factors-focused design will help sell your product to new customers as well as help you retain customers. Industrial Design for China An attractive western industrial design has become essential to seduce western consumers in markets flooded with choice. But some designers are mostly motivated by the glory of design awards, and don't care much about cost effective solutions that actually sell, because they have no incentive to do so. CRE8's western designers work in Taiwan, in close cooperation with local engineers and tool makers. They have extensive experience in working with the local manufacturers, and tool makers and the realities of the electronics market (not even IBM is interested in a bundled mouse that costs more than US$ 2.00 to make). Of course CRE8's industrial designers recognize the need for an attractive design, and they have won numerous awards (iF design award, Innovalue, Good Product Design, etc). But by being fully aware of the tooling and manufacturing costs in Asia they are capable of making more informed judgments: when a certain design feature is valuable, and when it's just not worth the extra cost. When you're on budget restrictions, or all you need is a box than we can also offer you our team of experienced local designers, working under western management (this team has millions of sold products to its name). Rapid Prototyping Taiwan Rapid prototyping and model making are an essential step in the product design and development process, whether to demonstrate form, function or manufacturability, it will ensure clients, designers and all development partners have a clear understanding of the design intent, and, can effectively contribute in design validation. Print and screen based presentations are effective tools, but only a prototype that you can both see and touch can ensure everyone sees the same thing, and so avoid the misunderstandings all too often seen in product development. Advantages of Taiwan product development and manufacture extend to a well-established base of local prototyping expertise, matching services and quality offered by western prototyping firms but with advantages of time and cost savings and flexible vendors able to respond quickly to changes and updates. Whether you need CNC machined hard block presentation models, SLA/SLS parts for functional evaluation or silicone tools for multiple prototypes, CRE8 offers prototyping services to meet your highest standards to ensure true Rapid Product Development. Rapid Tooling . Project Management China & Taiwan Permanent on-site Western management Fast and successful new product development requires many activities to run concurrently. Coordinating all this is no easy task, and best done locally, so people designers, engineers, toolmakers and suppliers can meet and discuss face to face. Complete range of expertise Most projects are multi-disciplinary, but it's hard to find a person who is an ace at tooling and thermo and PCB layout. Experts that are here, every day; you don't have to fly them in. Bridging the gap Our Western PM's are fluent in both English and Chinese, and have extensive experience in international collaboration by means of E-mail, file exchange etc, so that smooth communication is guaranteed. Benefit from experience CRE8 has accumulated unparalleled experience in managing the interface between the needs of Western markets and the capabilities of Asian manufacturers. We work hard to document, maintain and expand our DFAM body of knowledge. A balanced international team: Best of both worlds Our PM's will manage the development team in such a way that efficient local manpower is used as much as possible, and Western creativity and market knowledge is added where needed. Your experienced CRE8 project manager is here to warrant the level of quality that your customers expect from you.
|
